As athletes and adventurers, we know the importance of simplicity and high performance in our daily routines. After countless miles and too many products that fell short, we grew frustrated with the lack of effective, clean solutions for chafing. We believe self-care should empower, not compromise.

That’s why we created Live Cushy™ – a brand focused on elevating the athlete’s experience with all-natural, non-toxic ingredients that actually work. We've spent 18 months perfecting our formula to provide the comfort and confidence to push your limits. Our product isn’t just about solving a problem; it's about enhancing every adventure you take on.

Live Cushy™ is here for those who refuse to settle, who see their daily routine as an opportunity to invest in themselves. We’re committed to creating products that make self-care feel purposeful and impactful.

– Adam Saks & Ben Parens
(Co-Founders & Friends Since '21)